WATTS UP! EXTENSION CORD PACK
Watts Up! is an extension cord pack with three different extension cords that are useful in a college dorm or bedroom for things such as hanging up lights, adding outlets for multiple devices, etc. There is one 9ft long cord for reach, one 3 ft long cord with multiple outlets for convenience, and one with a foot tap power button to turn the power on and off in a breeze.
I was researching different design styles that were vibrant and playful that I could add electric-styled imagery into seemlessly. I have always enjoyed the surrealist and colorful designs of the 70s and I realized something with a frame or grid could bring the sharp edges of the cords more into the design.
I was researching different design styles that were vibrant and playful that I could add electric-styled imagery into seemlessly. I have always enjoyed the surrealist and colorful designs of the 70s and I realized something with a frame or grid could bring the sharp edges of the cords more into the design.
(2021) Package Design
Scope: Package Design, Art Direction
Scope: Package Design, Art Direction
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FLAT DESIGNS:
BRANDING ELEMENTS:
I was trying to create a design that was flashy and fun for a product that is normally considered mundane and boring. I wanted it to speak to a more youthful demographic and or one that enjoys a vintage feel as the style was slightly based on 60s & 70s poster design. The framed grid works well as a wayfinding tool for information and to highlight the cords. The box consists of a slipcover that reveals the inside contents when pulled by a handle attached to the bottom. The handle is made from one of the cords inside, saving on materials and incorporating the product into the packaging in a unique way.
PROCESS:
Arranging the heads of the cord was more complicated that I predicted. Once I decided how they would fit into the design (using sunset imagery and a frame with a rounded top) it came together. However, I went through a few variations before deciding on the best layout.
