Watts Up! is an extension cord pack with three different extension cords that are useful in a college dorm or bedroom for things such as hanging up lights, adding outlets for multiple devices, etc. There is one 9ft long cord for reach, one 3 ft long cord with multiple outlets for convenience, and one with a foot tap power button to turn the power on and off in a breeze.

I was researching different design styles that were vibrant and playful that I could add electric-styled imagery into seemlessly. I have always enjoyed the surrealist and colorful designs of the 70s and I realized something with a frame or grid could bring the sharp edges of the cords more into the design.
(2021) Package Design

Scope: Package Design, Art Direction




I was trying to create a design that was flashy and fun for a product that is normally considered mundane and boring. I wanted it to speak to a more youthful demographic and or one that enjoys a vintage feel as the style was slightly based on 60s & 70s poster design. The framed grid works well as a wayfinding tool for information and to highlight the cords. The box consists of a slipcover that reveals the inside contents when pulled by a handle attached to the bottom. The handle is made from one of the cords inside, saving on materials and incorporating the product into the packaging in a unique way.


Arranging the heads of the cord was more complicated that I predicted. Once I decided how they would fit into the design (using sunset imagery and a frame with a rounded top) it came together. However, I went through a few variations before deciding on the best layout.

CONTACT ME ︎︎︎   ︎    ︎   ︎   ︎  addisondevinedesigns@gmail.com